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 Table of Contents  
Year : 2023  |  Volume : 7  |  Issue : 5  |  Page : 51-54

START-UP INITIATIVE: Innovations in Ayurveda Sector towards creating Global Impact

1 Dept of Rasa Shastra & Bhaishajya Kalpana, All India Institute of Ayurveda, New Delhi, India
2 SRF, All India Institute of Ayurveda, New Delhi, India
3 Dept of Swastha Vritta, All India Institute of Ayurveda, New Delhi, India
4 All India Institute of Ayurveda, New Delhi, India

Date of Submission11-Apr-2023
Date of Acceptance17-Apr-2023
Date of Web Publication28-Apr-2023

Correspondence Address:
Dr. R Galib
All India Institute of Ayurveda, New Delhi
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Source of Support: None, Conflict of Interest: None

DOI: 10.4103/jras.jras_70_23

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How to cite this article:
Galib R, Ruhila A, Harti SK, Nesari TM. START-UP INITIATIVE: Innovations in Ayurveda Sector towards creating Global Impact. J Res Ayurvedic Sci 2023;7, Suppl S1:51-4

How to cite this URL:
Galib R, Ruhila A, Harti SK, Nesari TM. START-UP INITIATIVE: Innovations in Ayurveda Sector towards creating Global Impact. J Res Ayurvedic Sci [serial online] 2023 [cited 2023 Jun 8];7, Suppl S1:51-4. Available from: http://www.jrasccras.com/text.asp?2023/7/5/51/374506

The earliest Indian knowledge repository extensively documents on the origins of Indian culture and medicine. Ayurveda, considered the Upanga of Atharvaveda and also considered “Panchama Veda”, has been codified as a rational science after thousands of years of laborious work done by sages and seers. Ayurveda, as a symbol of India’s extensive cultural medicinal legacy, has gained widespread acclaim. It and has been embraced as a new healing system transforming the healthcare sector from a purely curative to a preventive and health-promotive system. In the era of rapid globalization and privatization, the segment of Ayurveda as a healing paradigm has created newer entrepreneurial opportunities in the sector, leading to the emergence of the “New Age Ayurveda”. Ayurveda, imbibing in the rich cultural heritage of the nation as the nation’s own medicinal wealth has gained momentum. The sector of AYUSH (Ayurveda, Yoga & naturopathy, Unani, Siddha, Sowa-Rigpa, and Homeopathy) has exponentially grown in the recent past. It is stated that the Ayush sector has risen by 17% between 2014 and 2020 to reach $18.1 Billion, with a future projection to reach the $23.3 Billion mark by 2023.[1],[2] The initiatives such as “Make in India”, “Start-up India”, and call of the “Vocal for Local” by the Hon’ble PM Narendra Modi have fueled the acceleration in the wider acceptability of the AYUSH sector globally, increasing the inclination of the entrepreneur industry towards the inculcation of these traditional practices in their respective domains.

AYUSH sector, particulary, the Ayurveda industry is dominated by Micro, Small, and Medium scale units accounting for about 80% of the enterprises. Hon’ble Prime Minister Shri Narendra Modi mentioned that about 40,000 Micro, Small, and Medium Enterprises (MSME) are active in the AYUSH sector. In a similar context, the Hon’ble PM in his 87th “Mann ki Baat”, acknowledged the exponential growth in the AYUSH sector and focused on its growth in the start-up sector and anticipated escalating opportunities for Ayush start-ups such as the farming of herbs, manufacturing, supply of Ayush medicines, and digital services etc.[3] in coming years.

Considering this vision of the Hon’ble Prime Minister, the Ministry of Ayush (MoA), in agreement with the Ministry of Micro, Small, and Medium Enterprises (MSME), under the Ayush Entrepreneurship Development program, has drafted a blueprint of the action plan including various schemes and initiatives to promote the AYUSH sector. [4]

Startup India is a flagship initiative of the Government of India, intended to catalyse startup culture and build a strong and inclusive ecosystem for innovation and entrepreneurship in India. Launched on 16th January 2016, the Startup India Initiative has rolled out several programs to support entrepreneurs, build a robust startup ecosystem and transform India into a country of job creators instead of job seekers. These programs are managed by a dedicated Startup India Team, which reports to the Department for Industrial Policy and Promotion (DPIIT).[5] A few such schemes and their objectives can be seen in [Table 1].[6] These initiatives encourage young entrepreneurs to establish startups in Ayush in line with the Startup India Initiative of the Prime Minister. These are expected to strengthen the AyushSector, create more enterprises, and further support the Indian Economy.
Table 1: A few Schemes and Respective objectives

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During his address in his 87th “Mann ki Baat”, PM has referred Ayush start-ups in the areas of traditional and healthy eating practices (KAPIVA), Ayurveda Healthcare Eco System (NIROG-Street), and Healthcare technology (Atreya Innovations).[7] Some more innovations and advancements in Ayush Sector by Startups can be seen at [Table 2]
Table 2: Innovations and Advancement in Ayush Sector by Startups

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“Suraaj” or good governance, declared as a new right to every citizen, is the key to a Nation’s progress, as stated by PM Modi. During his address to the nation, he admitted that “Citizen-First” is the mantra, motto, and guiding principle for his governance and acknowledges the active participation of citizens, where people have resolved to build a glorious and self-reliant India during ‘Amrit Kaal’ of next 25 years.[14] Hon’ble PM Modi Ji has always harnessed the strength of Ayush systems in the country. Under his “Suraaj”, various initiatives and policies have been implemented to boost the growth of Ayush startups and have encouraged people globally to pay attention and invest in the Ayush sector. Several initiatives such as the development of ISO standards in collaboration with the Bureau of Indian Standards will open a huge export market for Ayush, and the unveiling of a special Ayush Mark for the highest quality Ayush products made in India will augment the quality of Ayush products.[15] The launch of a new category of food ‘Ayush Aahara’ will greatly facilitate the production of high-quality Ayurvedic food items and will certainly help to expand the global market for Made-in-India Ayurveda food products, also supporting and augmenting the entrepreneurship culture in the Ayurvedic food industry.[16]

The Digital India initiative has also boosted the digital entrepreneurs in the Ayush sector. A new generation of the entrepreneurial spirit has emerged as a result of digitalization, affordable internet access, and pandemic-induced forced consumer behavior shift, giving rise to a new class of global economy known as the startup economy or new-age digital enterprises. This has created a high growth trajectory in the health-tech ecosystem of Ayush, where opportunities are being utilized in several sectors such as, AI-based solutions in Ayurveda Diagnostics, Bio-sensors, and Trackers, development of various e-platforms, opening an entirely new era of opportunities in the Ayush centric digital health industry.

Smart India Hackathon is one nationwide flagship initiative by the Ministry of Education (MoE), All India Council for Technical Education (AICTE), that is to be referred to herein. This flagship program is initiated to provide students with a platform to solve some of the problems that everyone faces in their daily lives, thus inculcating a culture of product innovation and a problem-solving mindset.[17] The Ministry of Ayush is one of the premier partners in this initiative and AIIA, New Delhi is the nodal agency for the Ministry of Ayush. The PM expressed that in the last 5-6 years, hackathons have emerged as one of the biggest platforms for solving the challenges of our country.[18] It is worth mentioning here that, there are about 96000 DPIIT-recognized startups working on innovative ideas to tap the market and serve customers in India and across the globe.[19] In addition to this, there are about 53,000 MSMEs in the Ayush sector.

Ayush’s Start-up sector has a varied range of products and innovatives including ‘Ayush Aahar’, Ayush Information Hub, AyuSoft, Ayush Next, and Ayush GIS (Geo Information System) etc. will significantly facilitate the producers of different domains at the global level. While distributing awards to the winners of ‘Ayush Start-up Challenge’, organized by All India Institute of Ayurveda (AIIA) in association with Start-up India in three different categories (Food innovations, IT solutions and Bio- instrumentation), PM further said that, in the year 2022 itself, so far 14 start-ups from India have joined the Unicorn Club.[20] Further, he urged young entrepreneurs to create online portals displaying the innovations in languages recognized by the United Nations, facilitating the global promotion of their products. While doing this, he advised the entrepreneurs to keep in mind the countries that neither speak nor understand English.

This is a matter of immense pleasure and gratitude that the visionary support and guidance of the Prime Minister have resulted in taking AYUSH to the next level of global recognition, with notable advancements in the areas of Ayush healthcare infrastructure development, research collaboration, export promotion mechanisms, educational reforms, the application of artificial intelligence, providing entrepreneurial opportunities in Ayush system of medicine. The stronger urge and support by the PM of the nation towards the need for a holistic approach to healthcare by integrating the Ayush system with contemporary healthcare has played a pivotal role in effectively reaffirming the vision and purpose of the Ministry of Ayush, along with global recognition and promotion of Indian traditional medicine. However, supporting MSMEs in this sector requires generating awareness and cultivating an attitude of utilizing standard technologies. Thus, capacity building, technology transfer, awareness, financial support, and an enabling policy framework are highly essential in promoting the ease of doing business.

Financial support and sponsorship


Conflicts of interest

There are no conflicts of interest.

  References Top

Ayush market size crosses US Dollars 18 Billion. Available from https://pib.gov.in/Pressreleaseshare.aspx?PRID=1767642 [Last accessed on 7th Apr2023] at 11.23 AM  Back to cited text no. 1
India’s Ayush Sector to increase its market share to USD 23 billion globally by 2023 Available from https://pib.gov.in/PressReleasePage.aspx?PRID=1875479 [Last accessed on 9th Apr 2023] at 6.07 PM  Back to cited text no. 2
PM Modi claims 40,000 active MSMEs in Ayush Industry. Available from https://knnindia.co.in/news/newsdetails/msme/pm-modi-claims-40000-active-msmes-in-ayush-industry [Last accessed on 7th Apr 2023] at 1.54 PM  Back to cited text no. 3
Development of Ayush Entrepreneurship. Available from https://pib.gov.in/Pressreleaseshare.aspx?PRID=1847444 [Lastaccessed on 8th April 2023] at 3.21 PM  Back to cited text no. 4
About Start up India. Available from https://www.startupindia.gov.in/content/sih/en/about-startup-india-initiative.html [Last accessed on 8th Apr 2023] at 9.22 AM  Back to cited text no. 5
Prime Minister’s Employment Generation Programme. Available from https://champions.gov.in/MSME_Ministry_entrepreneurs/PMEGP_bank_loan_finance/old_existing_Schemes.htm [Last accessed on 9th Apr 2023] at 8.18 PM  Back to cited text no. 6
Mann ki Baat Episode 87. Available from https://newsonair.gov.in/Mann-ki-Baat-Script/mann-ki-baat-87th-Episode-english.pdf [Last accessed on 7th Apr 2023] at 12.04 PM  Back to cited text no. 7
Patent awarded for use of advanced automated system or instrument for Therapeutic Emesis. Available from https://pib.gov.in/PressReleasePage.aspx?PRID=1843508 [Last accessed on 10th Apr 2023] at 2.12 PM  Back to cited text no. 8
India’s First and patented Nadi Service. Available from https://www.naditarangini.com/ [Last accessed on 10th Apr 2023] at 1.27 PM  Back to cited text no. 9
Nadi Pulse Prognostics. https://www.nadipulse.com/about-us [Last accessed on 10th Apr 2023] at 4.42 PM  Back to cited text no. 10
KapeeFit. Available from https://kapeefit.com/ [last accessed on 10th Apr 2023] at 3.57 PM  Back to cited text no. 11
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https://pib.gov.in/PressReleasePage.aspx?PRID=1852024 {Last accessed on 7th Apr 2023] at 12.31 PM  Back to cited text no. 14
https://www.services.bis.gov.in/php/BIS_2.0/BISBlog/ayush-systems/ [Last accessed on 8th Apr 2023] at 10.14 AM  Back to cited text no. 15
Draft regulation on Ayurveda Aahar. Available from https://main.ayush.gov.in/draft-regulation-on-ayurveda-aahar/ [Last accessed on 7th Apr 2023] at 11.19 AM  Back to cited text no. 16
https://mic.gov.in/hackathon [Last accessed on 10th Apr 2023] at 2.08 PM  Back to cited text no. 17
Smart India Hackathon 2022. https://sih.gov.in/ [Last accessed on 10th Apr 2023] at 1.49 PM  Back to cited text no. 18
DPIIT Recognition. Available from https://www.startupindia.gov.in/content/sih/en/startup-scheme.html [Last accessed on 10th Apr 2023] at 2.12 PM  Back to cited text no. 19
Prime Minister Shri Narendra Modi inaugurates Global Ayush Investment & Innovation Summit 2022 at Gandhinagar. Available from https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1818368 [Last accessed on 9th Apr 2023] at 2.47 PM  Back to cited text no. 20


  [Table 1], [Table 2]


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